Researchers from New York University surveyed professionals in the field of Natural Language Processing to gather opinions on the current state of AI and what the types of ethical concerns they may have for it in the future. Not only did the respondents conclude that AI could overturn our current society, they also predicted that its mishandling could result in something as catastrophic as nuclear war. And perhaps the most interesting part of this is the fact that the survey was conducted last May -- before the infamous ChatGPT was even in the public eye. Out of 480 researchers polled, a full 73% said that AI as an automation in the workforce could lead to "revolutionary societal change" during this century. They compared its impact as that of the Industrial Revolution when steam power and communications advancements completely changed the world.

In this new episode of Real Smart Marketing, we've posed this big question to four of our favorite influencers. If you're like me, the first thing that comes to mind when you hear "AI" might be this: But as I've come to realize, what we're talking about is a lot less creepy. AI is changing the face of SEO, but not like that. We're talking about algorithms that enable machines to make connections, "learn" to process data, and apply its learning in future tasks. Basically, improvements in artificial intelligence like deep learning and natural language processing mean that search engines are becoming smarter and more human-friendly.